👋 Hi, I'm
Software Engineer with 3+ years of experience building enterprise web platforms serving millions of monthly users. Specialized in PHP, WordPress VIP, React, Next.js, REST APIs, Headless CMS, and performance optimization.
Featured
• Develop and maintain enterprise WordPress publishing platforms including Indian Express, Financial Express, Jansatta, Loksatta and Gujarati Express, serving millions of monthly readers.
• Build custom WordPress themes, plugins, Gutenberg Blocks, reusable PHP modules and editorial tools following WordPress VIP standards.
• Develop and manage Custom Post Types (CPTs), Taxonomies, Advanced Custom Fields (ACF), AJAX and REST API integrations for scalable content management.
• Lead the Gujarati Express migration from traditional WordPress to a Headless CMS architecture using WordPress REST APIs and Next.js.
• Optimize Core Web Vitals, SEO, caching strategies and production performance across high-traffic news platforms.
• Integrate Google Publisher Tag (GPT), Header Bidding and Taboola, contributing to a 15%+ increase in advertising revenue.
• Manage Git-based deployments, production debugging and critical bug fixes while collaborating with product, QA and editorial teams in a fast-paced newsroom environment.
Selected Work
Built and maintained enterprise WordPress publishing platforms for Indian Express, Financial Express, Jansatta and Loksatta, serving millions of monthly readers. Developed reusable Gutenberg Blocks, Custom Post Types, Taxonomies, ACF-based workflows and PHP modules following WordPress VIP standards, with a focus on performance, SEO and high-traffic publishing.
About
Software Engineer with 3+ years of experience building enterprise publishing platforms serving millions of monthly readers. Specialized in PHP, WordPress VIP, Gutenberg Blocks, REST APIs, Headless CMS and performance optimization, with hands-on experience building modern applications using React, Next.js and TypeScript.
Sikkim Manipal University
